Bruce McAdams

Bruce McAdams is an Assistant Professor at the University of Guelph’s School of Hospitality and Tourism Management (HTM) where he teaches courses in ‘Quality Service’ and ‘Strategic Management’.  Previous to his work as an educator Professor McAdams spent over twenty years in various leadership roles in the Canadian restaurant industry including his most recent role as Vice-President of Oliver & Bonacini Restaurants.

Professor McAdams is the founder and advisor for the student run Garden2Table, a University of Guelph program that provides ‘real food’ education for local school children.  His research interests involve aspects of environment sustainability within the food-service industry.  McAdams is an active member in his community including his role as a Disaster Management Volunteer with the Canadian Red Cross.

He can be contacted at

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