Bruce McAdams

Bruce McAdams is an Associate Professor at the University of Guelph’s School of Hospitality, Food and Tourism Management (HFTM) where he teaches undergraduate courses in food-service, strategy and leadership.  Previous to his work as an educator Professor McAdams spent over twenty years in various leadership positions in the Canadian restaurant industry including his most recent role as Vice-President of Oliver & Bonacini Restaurants.

McAdams founded the University of Guelph Sustainable Restaurant Project in 2011 and acts as it’s Executive Director. McAdams research interests include food-waste and sustainable employment models in food-service. He has presented his work around the globe and is often sought after for his opinion by media outlets such as CBC, NPR and the Globe and Mail.

In 2017 McAdams was recognized with a service award from United Nation’s Principles for Responsible Management Education (PRME) for his work on the University of Guelph Sustainable Restaurant Project.

More background on Professor McAdams can be found at

He can be contacted at

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