A&W, A Leader in the Quick Service Restaurant Industry

A&W is Canada’s second largest quick service restaurant (QSR) burger chain. This study looks into A&W’s business practices and ability to maintain and develop the business around changing consumer preferences. More specifically, A&W looked at millennials and used this generation to reposition and differentiate themselves towards a market that is changing the ways of the restaurant industry.

With frosted Root Beer mugs a traditional aspect of A&W, the company’s sustainable roots started during the drive-in days. Since then, the company has had success in introducing reusable packaging and compostable packaging at their restaurant. To read more about their practices and the successes, click the following link: A&W Case Study

One thought on “A&W, A Leader in the Quick Service Restaurant Industry

  1. Can I have permission to post this awesome study to our NAIT Hospitality Management FB page?

    Susan Lauder MA CHE Hospitality Management Instructor – Hospitality Management Diploma JR Shaw School of Business P 780.491-1397 E susanl@nait.ca

    [CorporateComm:_NAIT Subunit Signatures_2013:A Leading Poly_Subunit:Email version:unused:A Leading Poly_Subunit_outlined_Website_0.5H_150.png]

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