A&W is Canada’s second largest quick service restaurant (QSR) burger chain. This study looks into A&W’s business practices and ability to maintain and develop the business around changing consumer preferences. More specifically, A&W looked at millennials and used this generation to reposition and differentiate themselves towards a market that is changing the ways of the restaurant industry.
With frosted Root Beer mugs a traditional aspect of A&W, the company’s sustainable roots started during the drive-in days. Since then, the company has had success in introducing reusable packaging and compostable packaging at their restaurant. To read more about their practices and the successes, click the following link: A&W Case Study